BEHIND THE BRAND:

Our mission is to educate and inspire our clients and professionals through intentional hair care practices, provide practical and effective solutions to meet the needs of curly-colored clients, and deliver an unforgettable, exceptional salon experience for textured hair. 

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As a coach, speaker and mentor Serina shows Beauty Industry Professionals how to expertly adjust their hair coloring formulations for coiled and curly textured hair without overcomplicating the process.